BuildCycle
// REFERENCE PROJECT — SALES-TECH · AI LEADGEN OPERATOR

Geckli

An AI Sales Operating System for coaches, consultants and creators.

Geckli is an AI sales operating system for coaches, consultants and creators. Instead of a static sales page, a lead meets an interactive, AI-guided experience: a quiz and a conversation with an AI advisor qualify them in real time, an advisor and email nurture them personally, and Geckli guides them into the right webinar or sales moment. Every event flows back into the CRM as a per-lead journey — and feeds learning ad campaigns built on real conversion signals.

View it live →
GeckliGeckli
Live Funnel
Ad hook
Quiz logic
Lead score82
Follow-up
CRM
AI advisor signal
Geckli detects: warm webinar intent, budget objection open.
Industry
Sales-tech · Coaches & creators
Type
AI sales OS (quiz, advisor, CRM, webinars)
Cycle
Live product, in active development
Stack
Next.js 15 · Hono · PostgreSQL · Redis · Docker
// THE BRIEF

Coaches, consultants and creators sell through static landing pages that treat every visitor the same and lose the warm ones in the gap between an ad click and a sales call. Geckli's brief was to turn that flat page into an AI sales operating system: understand each lead by quiz and conversation, nurture them personally, and route them into the right webinar or sales moment — with every event flowing back into a CRM that makes the ad campaigns smarter over time.

// WHAT SHIPPED
✓AI advisor that qualifies leads in real time, in conversation
✓Quiz + CRM with a journey timeline per lead
✓Live-webinar integration with a signed event feedback loop
✓Learning ad campaigns built from real conversion signals
✓Mobile-first quiz, freebie and webinar funnels
✓Personal email nurture tied to each lead's journey
// THE CYCLE
Phase 1 — Briefing & Scope
The operator model
We scoped the operator model: an ad-click lands on a mobile funnel, a quiz and an AI advisor qualify the lead in conversation, and every step is captured as a per-lead journey. The line we drew: Geckli guides the human moment (webinar / sales call), it doesn't replace it.
Phase 2 — Prototype
A page that feels like a person
We shipped the interactive core first: a mobile quiz funnel and the AI advisor that qualifies a lead in real-time conversation, writing every step to a lead journey — proof that a sales page can feel like a person, not a form.
Phase 3 — Build
The platform around it
We built the platform around it: quiz logic, the CRM with a journey timeline, live-webinar integration with a signed event feedback loop, and email nurture — on Next.js 15, Hono, PostgreSQL and Redis.
Phase 4 — Rollout
Live at geckli.com
Geckli went live at geckli.com with its green-gecko brand and app, turning ad traffic into qualified conversations and feeding the events back into learning ad campaigns.
Outcome
0
operator stages from ad hook to CRM, in one flow
0/7
AI advisor qualifying leads in conversation
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