// REFERENCE PROJECT: HEALTH & PERFORMANCE · PREMIUM PERSONAL BRAND

Viking Hands

A brand site with an application funnel for a premium pain specialist.

Mirko Naber is a pain specialist and premium personal trainer. He looks for the cause of pain instead of training away symptoms, and he wanted serious clients rather than walk-ins. We built Viking Hands as a digital brand: a dark landing page in a Nordic look that explains his method clearly, and an application path from a free check through the €111 body screening to an enquiry via WhatsApp, online and on site on the island.

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N°01

Schmerzen an
der Wurzel lösen

€111 body screening

Illustration in the style of the original German website.

Industry

Health and performance / personal training

Type

Personal-brand site + client funnel

Cycle

Brand, design, build and launch

Stack

React · Babel · CSS · WhatsApp Lead API

// THE STARTING POINT

Mirko needed a digital brand that matches his premium one-to-one offer, not the tenth interchangeable personal-trainer page. The brief: a dark, strong Nordic look that reads as premium at once, a positioning that makes his diagnostic approach (“the cause, not just the symptoms”) tangible, and an application path that filters for serious clients rather than attracting walk-ins. The audience are people who want to be as mobile at 70 as at 40, coached online and on site on the island.

// WHAT WE BUILT

✓Dark landing page in a Nordic look with strong condensed type and a bronze accent

✓The Viking Hands method as a story: problem, myths, systematic steps and a clear “who it is for” section

✓Body screening for a one-off €111 as a clear entry offer

✓Two-step application: pain topic, preferred time, format and contact

✓Enquiry via WhatsApp with a pre-filled message, also captured through a dedicated lead endpoint

✓Mobile first: sticky booking button, scroll progress and subtle reveal animations

// HOW THE PROJECT RAN

Phase 1

Goal and positioning

We sharpened the brand: pain specialist, not fitness coach. Together with Mirko we set the core message “the cause of your pain”, the Nordic visual world and the offer logic: free check, then screening, then one-to-one coaching.

Phase 2

Prototype and look

A dark, cinematic layout with a bronze accent and strong type, a beach portrait as the signature image. Method and section order were tested as a clickable prototype.

Phase 3

Build and application path

Built all sections, set the screening as the clear entry offer and connected the two-step application with WhatsApp and a dedicated lead endpoint. The sticky mobile booking button, scroll progress and reveals came on top.

Phase 4

Launch and handover

Live on vikinghands.com. Contact and WhatsApp settings live in one place so Mirko can maintain the number and messages himself, plus QA on mobile and desktop.

Outcome

0 €

body screening as the entry offer

0:1

premium coaching, online and on the island

Status and limits

The site is online at vikinghands.com. Mirko maintains the WhatsApp number and messages himself. Enquiry or booking numbers are not part of this reference.

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