Identity Code
Your biological operating manual, rebuilt as a black-and-gold premium lab.
Identity Code used to be a DNA-coaching process that ran on PDFs uploaded into ChatGPT. We rebuilt it as its own web app / PWA: a calm, precise premium lab in black and gold where unlocked digital experts guide users by chat based on their DNA. Member, practitioner and admin each get their own surface, with challenges, structured check-ins, DNA assignment and an LLM provider abstraction so the platform never depends on a single vendor.

Kevin wanted to move Identity Code from a visible ChatGPT link to a product of its own: a black-and-gold DNA-plus-AI premium world that feels "15 years ahead" yet stays simple enough for an audience partly over 50. The formula DNA + epigenetics + neurobiology + AI had to translate into concrete routines without ever claiming medical advice. The reference material was strong but overloaded: too many panels, glows and tiny text. Our job was to keep the mood and cut the information density hard, while building member, practitioner and admin flows plus the cost, DNA and entitlement logic in a clean, functional way.
